For those who are buying baby gifts for their friends', what would make the process easier?

I don't like to pick out gifts anymore, its either wrong size, or they don't like it, or exchanges, and the list goes on. I have been giving gift certificates to a store that they person likes. It's easier on me if they get what they want. I won't buy the bank gift certificates because they charge. As far as books Borders would carry lots of child raising.